A year fraught with uncertainty is ending with a confident victory for CPP Toruń-Pacific, the manufacturer of Nestlé breakfast cereals and cereal bars. This is evidenced by the company’s strong financial results and improved market share. During the annual review – conducted online for the first time in the company’s history – top employees received awards, and honorary guests Marek Olszewski, Starost of Toruń, and Paweł Polikowski, Chairman of the County Council, honored Wojciech B. Sobieszak, Chairman of the company’s Supervisory Board, for his services to Toruń County.

“Thanks to the exemplary attitude of the entire team, we were able to continue our operations and provide food to the public without any delays,” said Aleksander Wasilewski, who has led the company as CEO since January 2020. “Despite the pandemic, we made investments, introduced new products, and increased headcount, learning how to recruit, hire, and train new employees exclusively online. It was a difficult year, but we learned a lot.” Our sales value in Central Europe increased by 4%. In Poland, we improved our market share (over 10 months) by 60 points, and in Romania by 40 points. In Poland, cereal consumption increased by 80 g and now stands at 1.6 kg per capita.

The special guest at the closing ceremony was Marek Olszewski, Starost of Toruń, who, together with Paweł Polikowski, Chairman of the District Council, presented the Honorary Badge of Merit for Toruń District to Wojciech B. Sobieszak, long-time President of CPP and current Chairman of the Supervisory Board. For many years, the company has supported the Lubicz Commune, where one of its factories and distribution center is located. This year, it donated rescue equipment to firefighters in Lubicz and Grębocin, including breathing apparatus, a battery-powered fire extinguisher, radios, a multi-gas sensor, and a thermal imaging camera. Throughout the year, it also supported hospitals with its products, including: District Hospital in Chełmża.

Cereal Partners Poland Toruń-Pacific is a manufacturer of Nestlé breakfast cereals and cereal bars. Since 1994, it has been part of the Cereal Partners Worldwide group, established in 1990 by Nestlé SA and General Mills Inc. The company currently employs over 900 people at its factories in Toruń and Lubicz, as well as its Distribution Center in Grębocin. Toruń is the capital of the Central European Cereal Partners cluster.